Product marketing is all about crafting a compelling narrative that resonates with the audience. But it’s important to understand the difference between a product story and a product narrative. While a story focuses on the challenges of bringing a product to life, a narrative centers around the product’s purpose and journey in the hands of its users.
Product management has evolved significantly over the past decade. One of the challenges in product management is the language used to describe the role, such as the term “mini-CEO,” which is misleading. The product manager’s role is more like that of a ringmaster, ensuring the different teams work together to deliver the best product possible.
Transitioning from a start-up to a scale-up can be challenging for product managers as the environment, culture, and ways of working change. We spoke to two remarkable product professionals who have experience transitioning from start-up to scale-up and bring you their learnings in this article.
By Georgia Hart. Technology has made the world such a small place. If COVID has taught us anything in tech, it’s that work CAN be done from anywhere in the world – as long as you have the right tech tools for the job. But with so many options to choose from, where to start?!
By Jade Bennett. COVID-19 has accelerated a change in pace for recruitment and we need to ensure that our current remote hiring strategies are up to the challenge.
With a large proportion of the workforce being thrust into remote working so abruptly, we’ve been exploring how teams are set up for success, specifically in Product Management. Who better to discuss distributed teams with than Rylan Dawes, VP of FX Product at Airwallex.
By Jade Bennett. Diversity in Tech is a widely discussed topic, and has been for some time now with businesses becoming acutely aware of the many benefits that come from having a diverse and inclusive workplace. As tech recruitment specialists it’s exciting to witness first hand, the growth in companies committed to diversity. At Middleton Executive we’re seeing more businesses develop both enterprise-wide and grassroots initiatives in an effort to attract more women to the workplace.
By Jade Bennett. Recruitment agencies tend to get a fair bit of bad press with ‘recruiter bashing’ rife on social media. Like most professions, be it legal, accounting, and even technology, there are great operators and, let’s just say, some not so good operators. But more often than not, recruiters are doing their utmost to connect jobseekers with great employment opportunities.
I recently attended a Product Anonymous networking event hosted by A Cloud Guru: The Life and Times of an Entrepreneur, featuring special guest speakers, Grant Hatamosa from Zen Ecosystems, Shannon Gilleland from Form-I-Baby and Carl Rigoni from SixSix.