Product Marketing
Jun 27 2023

Unlocking the Power of Product Marketing: The Difference Between a Story and a Narrative

Product marketing is all about crafting a compelling narrative that resonates with the audience. But it’s important to understand the difference between a product story and a product narrative. While a story focuses on the challenges of bringing a product to life, a narrative centers around the product’s purpose and journey in the hands of its users.  

how to become a more data-led product manager
Mar 10 2023

How to become a more Data-Led Product Manager

As the technology industry continues to evolve and advance, utilising data in product management decisions has become increasingly critical for optimising the achievement of business goals and revenue targets. However, for many companies, data is often an afterthought in the product management process. This results in suboptimal decision-making and missed growth opportunities.