Product management is a resilient and vital force in driving economic growth. While the field may face challenges in uncertain times, its significance cannot be understated.
A Guide to Building a Successful Career in Product Management
Product management is a dynamic and evolving field that requires a unique set of skills and qualities. In this blog post, we will explore the key factors contributing to a great product manager, the steps to land your first job in product management, and the essential hard and soft skills needed for a successful career.
Unlocking the Power of Product Marketing: The Difference Between a Story and a Narrative
Product marketing is all about crafting a compelling narrative that resonates with the audience. But it’s important to understand the difference between a product story and a product narrative. While a story focuses on the challenges of bringing a product to life, a narrative centers around the product’s purpose and journey in the hands of its users.
Developing Product Leadership: From Mini-CEOs to Ringmasters
Product management has evolved significantly over the past decade. One of the challenges in product management is the language used to describe the role, such as the term “mini-CEO,” which is misleading. The product manager’s role is more like that of a ringmaster, ensuring the different teams work together to deliver the best product possible.
The Journey from Start-Up to Scale-Up.
Transitioning from a start-up to a scale-up can be challenging for product managers as the environment, culture, and ways of working change. We spoke to two remarkable product professionals who have experience transitioning from start-up to scale-up and bring you their learnings in this article.
How to become a more Data-Led Product Manager
As the technology industry continues to evolve and advance, utilising data in product management decisions has become increasingly critical for optimising the achievement of business goals and revenue targets. However, for many companies, data is often an afterthought in the product management process. This results in suboptimal decision-making and missed growth opportunities.
The Challenges Women Face in Product
Our guest host, Georgia, caught up with Pearly Yee who works in Product at Brainmates. Below we share some highlights from this fascinating discussion.
How to Build Adaptive Product Teams
On a recent episode of The Product Edge, Jade caught up with Nick Coster, Co-Founder of Brainmates to discuss Adaptive Product Skills. Below we share some highlights from this fascinating discussion.
Design Thinking for Product Managers
A few months ago, Jade discussed Design Thinking on The Product Edge with Lital Sharman, a design leader, strategist and storyteller who is currently Head of Experience Design at PageUp. Here’s a snippet of what they discussed during this episode about Design Thinking for Product Managers.
The Future Of Product Management
In the midst of a global pandemic, Jade Bennett caught up with Adrienne Tan, Co-founder and CEO of Brainmates on her podcast for product folk. Many in our network would know Adrienne is an absolute Product superstar, arguably there is no better person to be joining the conversation on the future of product management with. Here’s some of what she had to say during this episode about the future of Product…