Product management is a resilient and vital force in driving economic growth. While the field may face challenges in uncertain times, its significance cannot be understated.
Product management is a dynamic and evolving field that requires a unique set of skills and qualities. In this blog post, we will explore the key factors contributing to a great product manager, the steps to land your first job in product management, and the essential hard and soft skills needed for a successful career.
Product marketing is all about crafting a compelling narrative that resonates with the audience. But it’s important to understand the difference between a product story and a product narrative. While a story focuses on the challenges of bringing a product to life, a narrative centers around the product’s purpose and journey in the hands of its users.
Product management has evolved significantly over the past decade. One of the challenges in product management is the language used to describe the role, such as the term “mini-CEO,” which is misleading. The product manager’s role is more like that of a ringmaster, ensuring the different teams work together to deliver the best product possible.
Transitioning from a start-up to a scale-up can be challenging for product managers as the environment, culture, and ways of working change. We spoke to two remarkable product professionals who have experience transitioning from start-up to scale-up and bring you their learnings in this article.
As the technology industry continues to evolve and advance, utilising data in product management decisions has become increasingly critical for optimising the achievement of business goals and revenue targets. However, for many companies, data is often an afterthought in the product management process. This results in suboptimal decision-making and missed growth opportunities.
What is an EVP? An Employee Value Proposition (EVP) is the employee branding, benefits and rewards all packaged up to help attract and retain the right people for your business – it can be hugely beneficial for the success of a business. It should answer the all-important question – why work with us?